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Sauer's Extract

In competition with the various brands of extracts all over the world, Sauer's extracts have won, since 1887, at American and European Expositions, 17 highest awards and gold medals, offered for the purity, strength and flavor of flavoring extracts.

 

 

 

The Story of Sauer's Extract

THE story of the development, of “Sauer’s Pure Flavoring Extracts" is of interest to everyone concerned with the distribution of flavoring extracts. Like many of America’s great enterprises, The C. F. Sauer Co. had a modest beginning.

The company were founded in 1887, at Richmond, Va., by C. F. Sauer. The business began in a humble way, with the manufacturing force consisting of a handful of employes.

From the inception of the business, the highest standards of purity were raised, and they have never been lowered, no matter what the cost has been. From the small beginning the C. F. Sauer Co. grew steadily year by year.

In 1889 it became necessary to obtain larger quarters to accommodate the growing business. In a few short years still larger quarters became necessary and, in 1912, the company built their present home, said to be the largest flavoring extract plant in the world.

This plant is of fireproof construction throughout, equipped with every device to insure sanitary production. It covers 210 x 300 feet and affords 100,000 square feet of floor space. It is set in a beautiful park and is one of the show places of Richmond.

An experimental kitchen and laboratory is operated at the factory, in which new methods of using flavoring extracts are developed daily.

In competition with the various brands of extracts all over the world, Sauer's extracts have won, since 1887, at American and European Expositions, 17 highest awards and gold medals, offered for the purity, strength and flavor of flavoring extracts.

At expositions in Rome, Antwerp, Paris, London, Madrid, St. Louis, San Francisco, Jamestown, San Diego and other cities, Sauer's Extracts have carried off the highest honors for quality.

The Sauer line affords such a variety in flavors, colors and sizes that the merchant carrying the line can supply every possible demand.

Sauer's extracts are made in the following flavors: Allspice, almond, anise, celery, cherry, cinnamon, cloves, coffee, fruit blend, ginger, lemon, mace, nutmeg, orange, onion. peach, peppermint, pineapple, raspberry, strawberry, tea, vanilla, wintergreen, apricot, banana. pistachio, maple, and violet. Sauer company also manufacture the following colors: Strawberry red, raspberry red, egg yellow, orange, chocolate brown, green, rose purple.

The C. F. Sauer Co. have their own glass factory operated under the name of the American Glass Co.

The retailer has contributed in a large measure toward the enviable record reached by “Sauer’s Pure Flavoring Extracts." The large sales and demonstration force in the field are continually educating the public to the use of better extracts.

A Research Department has been installed at the factory for making tests for new flavorings, etc., and experts have been engaged to handle the bulk business, and ice cream and syrup experts to help the trade.

The extensive advertising campaign (magazines, newspapers, trade papers, direct mail literature to the consumer and dealer, etc.), now being placed for 1921-1922, presages an even greater sale of Sauer's extracts for the retailer than in any previous year.

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