Browse The Gjenvick-Gjønvik Archives Home Page

Rueckheim Bros. & Eckstein Cracker Jack and Candy Makers

The World's Famous Confection

Enjoyed and relished by both young and old alike. No Popcorn Confection has ever been created that can approach Cracker Jack in goodness. Cracker Jack is made from selected Popcorn and Roasted Peanuts covered with Delicious Molasses Candy. On every package front and back, you'll find the name of Cracker Jack; a name that stands for what is fair to all the children everywhere.

Cracker Jack is always packed in our patented Triple-Proof Package which protects the contents from dust, germs and moisture, thus insuring fresh goods at all times.

"The More You Eat the More You Want"

Prize Cracker Jack. In each package will be found a Toy or Novelty to delight and amuse the little folks.

Coupon Cracker Jack. The blue side panel on the Cracker Jack package is valuable in securing premiums of over 500 varieties of handsome and useful articles, such as Watches, Jewelry, Silverware, Sporting Goods, Toys, Games, Sewing Machines and many other useful Household Articles.

Cracker Jack Manufacturer Changes Name 1921

The confectionery manufacturing firm of Rueckheim Bros. & Eckstein, Inc., of Chicago and Brooklyn, has dropped all personalities from its corporate name and henceforth will be known as the Cracker Jack Company, in honor of its principal product.

The change, which has just been announced on the occasion of the company's fiftieth anniversary, was made after the discovery that only an infinitesimal percentage of the people who bought and ate Cracker Jack had any idea who made it. Neither did they care.

Therefore, as something having real advertising value that could be capitalized upon in the merchandising of other confections, the name of Rueckheim Bros. & Eckstein had practically no significance or value.

On the other hand, there was Cracker Jack, which had been so universally popularized through long years of consistent advertising that it had come to be regarded as a generic term.

 

Return to Top of Page

Epicurean Vintage Advertising

Vintage Ads

Copyright © 2000- Gjenvick-Gjønvik Archives. All rights reserved. See Terms of Use.