First marketed in 1911, Crisco was neither a butter, a compound, nor a substitute, but an entirely new product. A primary fat. Today, you buy this rich, wholesome cream of nutritious food oils in sanitary tins.
The “Crisco Process” alone can produce this creamy white fat. No one else can manufacture Crisco, because no one else holds the secret of Crisco and because they would have no legal right to make it. Crisco is Crisco, and nothing else.
So Crisco is absolutely all vegetable. No Stearine, animal or vegetable, is added. It possesses no taste nor odor save the delightful and characteristic aroma which identifies Crisco, and is suggestive of its purity.