Baker Food Products Company
This new word is DELICIA. Standing by itself it impresses the casual observer as being blood-kin to “delicious.'* And when placed on a blue-and-white-striped label, it offers easily secured proof that this relationship is real.
For Delicia is the family name of a comparatively new group of canned meats, which, though on the market only three years, already has won a way into homes at an astonishing rate.
From an initial annual output of 1,000,000 cans these Delicia products have grown in this short time to 30,000,000 cans. This in itself is sufficient reason for any one to claim descent from Missouri in order to be shown. And to “show” you is the purpose of this little journey to the home of Delicia.
Delicia Beef Hash Advertisement, Forecast Magazine, January 1920.