Web 2.0 Tools and Strategies for Archives and Local History Collections

Front Cover, Web 2.0 Tools and Strategies for Archives and Local History Collections by Kate Theimer, 2010.

Front Cover, Web 2.0 Tools and Strategies for Archives and Local History Collections by Kate Theimer, 2010. GGA Image ID # 17248d2ba6

Web 2.0 Tools and Strategies for Archives and Local History Collections decuses directly and exclusively on how organizations with archival and historic manuscript collections can use social media to share their activities and collections on the Web. Practical, commonscense advice is non technical langage is offered that shows both what Web 2.0 tools can do for your organizationand what it takes to use these tools.

For each tool, there is an overview of it functionalties, analysis of the implementation requirements, and thoughtful discussion of how it's being used by a range of archives, historical societies, and special collections.

ISBN 978-1-55570-679-1 (alk. paper)

(Computer science) —Handbooks, manuals, etc. I. Title.
CD973.D3T54 2010 006.7'54—dc22

Table of Contents

  • List of Figures
  • Preface
  • Acknowledgments
  • Introduction. Archives and the Web: Changes and Opportunities

Chapter 1. Web 2.0 Basics

  • What Is "Web 2.0" All About?

Web 2.0 Building Blocks

  • RSS (or "Really Simple Syndication")
  • Tagging
  • Social Bookmarking

Myths and Misconceptions about Web 2.0

  • "Those Sites Are Scary and Dangerous"
  • "Only Kids Use That Stuff'
  • "It's Just a Fad"
  • "If I Give My Content Away, People Will Misuse It"
  • "If I Give My Content Away, I'll Lose Money"

Chapter 2. Evaluating Your Current Web Presence and Setting Goals for Web 2.0

Assessing Your Current Web Site

  • Does Your Web Site Answer the Key Questions—Who, What, When, Where, and How?
  • Does Your Site Look Professional and Current?
  • Web 2.0 Tools and Strategies for Archives and Local History Collections
  • Is Your Web Site Usable?

Assessing Your Existing Digital Resources

  • Online Catalogs and Finding Aids
  • Digitized Collections and Online Exhibitions

Assessing Your Technical Resources

  • Professional Technical Support
  • Staff and Volunteers with Skills
  • Hardware and Software

Understanding Your Strategic Priorities

  • Identifying Your Audiences
  • Existing Audiences versus New Audiences
  • Local Audiences versus Distant Audiences

Chapter 3. Using Blogs

What Is a Blog?

  • Parts of a Blog
  • Sidebar Content
  • Blog Comments

How Can Your Institution Use a Blog?

  • Institutional Blogs
  • Processing Blogs
  • Archival Content Blogs
  • Blogs Supporting Traditional Archival Systems
  • What Does It Take to Start a Blog and Keep It Going?

Chapter 4. Using Podcasts

What Is a Podcast?

  • Key Attributes
  • Accessing a Podcast
  • Podcast Structure
  • Information to Support a Podcast

How Can Your Institution Use a Podcast?

  • Podcasting Public Programs
  • Podcasting Digitized Archival Material
  • Creating Unique Podcast Programs
  • What Does It Take to Start a Podcast and Keep It Going?

Chapter 5. Using Flickr and Other Image-Sharing Sites

What Are Image-Sharing Sites?

  • Setting Up a Flickr Account
  • Uploading, Organizing, and Creating Metadata for Images
  • Interacting with Other Flickr Users
  • Letting People Interact with Your Images
  • The Flickr Commons

How Can Your Institution Use Flickr?

  • Sharing Digitized Archival Material
  • Sharing Current Photographs of Your Organization
  • What Does It Take to Be Active on Flickr?

Chapter 6. Using YouTube and Other Video-Sharing Sites

What Are Video-Sharing Sites?

  • Setting Up Accounts and Channels
  • Finding Videos
  • Interacting with and Organizing Videos
  • Interacting with Other Users
  • Uploading and Creating Metadata for Your Videos

How Can Your Institution Use Video-Sharing Sites?

  • Sharing Digitized Historical Content
  • Sharing Videos You Created
  • What Does It Take to Be Successful with Video Sharing?

Chapter 7. Using Twitter (Microblogging)

What Is Microblogging and What Is Twitter?

  • Setting Up a Twitter Account
  • Creating "Tweets," Following and Being Followed on Twitter
  • Some Twitter Conventions
  • Accessing Twitter

How Can Your Institution Use Twitter?

  • Providing News about Your Institution
  • Innovative Uses for Twitter
  • What Does It Take to Be Active on Twitter?

Chapter 8. Using Wikis

What Is a Wiki?

  • What Wiki Web Sites Look Like to Users
  • Contributing to a Wiki

How Can Your Institution Use a Wiki?

  • Wikis Created Primarily by Internal Contributors
  • Wikis Targeted at Public Contributors
  • What Does It Take to Start a Wiki and Keep It Going?

Chapter 9. Using Facebook and Other Social Networking Services

What Are Social Networking Services?

  • Types of Facebook Accounts
  • Establishing Your Facebook Presence
  • Public and Private Information on Facebook
  • Facebook Groups
  • Facebook Pages
  • Common Capabilities of Groups and Pages

How Can Your Institution Use Facebook?

  • Providing General Information
  • Sharing Content and News
  • Communicating with Supporters
  • Sharing Information from Other Web 2.0 Sites
  • Creating an Application
  • Collecting Documentation of Your Community
  • What Does It Take to Be Active on Facebook?

Chapter 10. More 2.0 Tools to Consider

Mashups

  • What Is a Mashup?
  • Archives and Historical Organizations Creating Mashups

Widgets

  • What Is a Widget?
  • Archives and Historical Organizations and Widgets

Online Chat

  • How Does Online Chat Work?
  • Online Chat in Archives and Historical Organizations

Second Life

  • How Does Second Life Work?
  • Archives and Historical Organizations in Second Life

Chapter 11. Measuring Your Success

Plan How You're Going to Measure Before You Implement

  • Measuring Outputs
  • Measuring Outcomes

Establishing Baseline Measurements

  • Ensuring You Can Measure "Before" and "After"
  • Creating Effective Measures of Web 2.0 "Outputs"

Documenting Evidence of Your Success

  • Capture Compelling Stories
  • Sometimes the Medium Is the Message

Chapter 12. Management and Other Considerations

Planning for Success

  • Getting Institutional Buy-In
  • Considering Legal Issues
  • Defining Tasks and Assigning Workload
  • Creating Policies
  • Preserving What You Create
  • Learning about Your Users
  • Publicizing Your Efforts
  • Keeping Yourself in a "2.0" Frame of Mind
  • Conclusion. Archives and the Web: Finding the Right Balance

Appendix. Additional Resources

  • Resources on Web 2.0, Social Media, the Evolution of the Web, and Related Topics
  • Information on Specific Web 2.0 Tools
  • Publications by Librarians and Archivists
  • Index
  • About the Author

List of Figures

  • Figure 1-1 Tag Cloud of Terms Used to Describe Web 2.0
  • Figure 1-2 Display of Social Networking Services Available on "AddThis"
  • Figure 3-1 "Historical Notes from OHSU" Blog
  • Figure 3-2 "A View to Hugh" Blog
  • Figure 3-3 The "Orwell Diaries" Blog
  • Figure 3-4 Sample Comments from the "Orwell Diaries" Blog
  • Figure 3-5 Sample Entry on the "UMarmot" Blog
  • Figure 4-1 Sample Comments Posted on a Podcast Page in iTunes
  • Figure 4-2 The National Archives of the United Kingdom Podcast Web Page
  • Figure 4-3 Los Alamos Historical Society Podcast Web Page
  • Figure 4-4 Maynard Historical Society Podcast Blog
  • Figure 5-1 Seattle Municipal Archives Image on Flickr
  • Figure 5-2 College of William and Mary Image on Flickr
  • Figure 6-1 Vimeo Page for seeking Michigan's Video "Armstead Snow Motors"
  • Figure 6-2 National Library of Scotland Channel on YouTube
  • Figure 6-3 "Griffin's Gold" on Purdue University Archives YouTube Channel
  • Figure 7-1 Nova Scotia Archives Twitter Feed
  • Figure 7-2 Genny Spencer Twitter Page
  • Figure 7-3 Tweeting History's "Battle of Gettysburg"
  • Figure 8-1 Example of a Page History from The National Archives of the United Kingdom's "Your Archives" Wiki
  • Figure 8-2 Montana History Wiki Front Page
  • Figure 8-3 Page in the Allegheny County Coroner Case File Documentation Wiki
  • Figure 8-4 Placeography Wiki Front Page
  • Figure 9-1 Facebook Group Created by the Special Collections Department, Iowa State University Library (Top Section of Screenshot)
  • Figure 9-2 Facebook Page Created by the University of Wisconsin—Eau Claire Special Collections' & Archives
  • Figure 9-3 Facebook Group Created by the Special Collections Department, Iowa State University Library (Middle Section of Screenshot)
  • Figure 10-1 Mapping Our Anzacs Web Site
  • Figure 10-2 A Selection of Gadgets Available on iGoogle
  • Figure 10-3 Sample Chat Session with Earlham College Archives
  • Figure 10-4 Screen Capture of a Visit to a Re-creation of the Sistine Chapel in Second Life
  • Figure 12-1 Creative Commons License Conditions and Symbols

Library of Congress Catalog Listing

  • Personal name: Theimer, Kate, 1966-
  • Main title: Web 2.0 tools and strategies for archives and local history collections / Kate Theimer.
  • Published/Created: New York : Neal-Schuman Publishers, c2010.
  • Description: xviii, 246 p. : ill. ; 23 cm.
  • ISBN: 9781555706791 (pbk. : alk. paper); 1555706797 (pbk. : alk. paper)
  • LC classification: CD973.D3 T54 2010
  • Contents: Web 2.0 basics -- Evaluating your current Web presence and setting goals for Web 2.0 -- Using Blogs -- Using Podcasts -- Using Flickr and other image-sharing sites -- Using YouTube and other video-sharing sites -- Using Twitter (microblogging) -- Using Wikis-- Using Facebook and other social networking services -- More 2.0 tools to consider -- Measuring your success -- Management and other considerations -- Archives and the Web: finding the right balance -- Appendix. Additional resources.
  • LC Subjects: Archives--Information technology--Handbooks, manuals, etc.; Archival materials--Data processing--Handbooks, manuals, etc.; Archives--Automation--Handbooks, manuals, etc.; Web 2.0--Handbooks, manuals, etc.; World Wide Web--Handbooks, manuals, etc.; Online social networks--Handbooks, manuals, etc.; Libraries--Information technology--Handbooks, manuals, etc.; Digital libraries--Design--Handbooks, manuals, etc.; Blogs--Handbooks, manuals, etc.; Web sites--Design--Handbooks, manuals, etc.; Wikis (Computer science)--Handbooks, manuals, etc.
  • Other Subjects: Archives. Libraries, Digital. Library Services. Computer Communication Networks. Blogging. Internet.
    Notes: Includes bibliographical references and index.
  • LCCN: 2009045942
  • Dewey class no.: 006.7/54
  • Other system no.: (OCoLC)ocn461632276
  • Type of material: Book

 

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