Attire for Swim and Surf - 1922
From the pages of Vogue Magazine, exclusive advertisements covering the many swimsuit fashions for 1922. Advertisers include Wil Wite, Franklin Simon & Co., Emery & Beers Company, Inc., BONWIT TELLER & CO., William Greilich & Sons, Hollander, D. Nusbaum & Co. (UKnit), and Asbury Mills, Makers of Annette Kellermann Bathing Suits and Swimming Tights.
A Model wearing a WIL WITE Swimming Suit. Vogue Magazine, 15 April 1922. GGA Image ID # 15fc5a647f
HOW TO SELECT YOUR WIL WITE SWIMMING SUIT
There's a buoyant swing—an extra grace—an added charm about those who wear WIL WITE Swimming Suits. It's the suit you undoubtedly have looked forward to possessing. There is a WIL WITE which will look chic and trim on you. Find your size on this scale—
- Size 32: 80 to 95 Pounds (Flapper)
- Size 34: 95 to 110 Pounds (Flapper)
- Size 36: 110 to 120 Pounds
- Size 38: 120 to 130 Pounds
- Size 40: 130 to 145 Pounds
- Size 42: 145 to 155 Pounds
- Size 44: 155 to 165 Pounds
- Size 46: 165 to 175 Pounds
- Size 32: 80 to 95 Pounds (Cadet)
- Size 34: 95 to 110 Pounds (Cadet)
- Size 36: 110 to 120 Pounds
- Size 38: 120 to 135 Pounds
- Size 40: 135 to 155 Pounds
- Size 42: 155 to 175 Pounds
- Size 44: 175 to 195 Pounds
- Size 46: 195 to 215 Pounds
CAUTION! Do not get a suit too big. The WIL WITE elastic stitch will stretch. Each WIL WITE Swimming Suit is pure wool, elastically knitted, artistically tailored and be witchingly colored. It clings to the body in gracteful outline; allows the swimmer to slip through the water with more speed and less effort. It's a swimming suit you will be proud to appear in —delighted to swim in.
The better shops are showing latest WIL WITE Swimming Suits in alluring colors for men, women and children. Each suit is encased in a sealed, sanitary packet— fresh and clean for you to wear at once.
TO AID YOU IN SELECTING
Have you received the miniature art prints of WIL WITE "Beach Peaches"? They contain some modern swimming suit suggestions. Four cents in stamps for yours. """ Olympia Knitting Mills, Inc., Olympia, Washington.
A Model Wearing a Wil Wite Swimming Suit. Vogue Magazine, 15 May 1922. GGA Image ID # 15fc7bc66f
What You Get in a Wil Wite Swimming Suit
It's not the clastic stitch—not the pure wool— not the superb tailoring—not the delightful coloring—not the several seasons of service, permanent style and continuous, sure satisfaction—it's not any solitary one of these features which attracts one to the WIL WITE Swimming Suit. It is ALL of them, blended into one harmonious, sassy suit.
There is something about a WIL WITE which makes it greater than the sum of its features—perhaps it is the grace and charm it gives the wearer—perhaps it is the WIL WITE perfection in a suit in which to swim and be free—you will recognize that something when you slip into a WIL WITE. A better swimming suits must be knit in a moist atmospherc to develop that appealing, soft fluffiness.
WIL WITE swimming suits are knit where the air is heavy in natural mist—far superior for fine work to any artificial fog. Hence the extra, lasting richness of feel and fit. Foremost shops show the WIL WITE for men, women and children. Observe that this suit comes fresh and clean, sealed in an individual packet, for you alone to open.
CLEVER SUGGESTIONS AWAIT YOU
Write for the miniature art prints of WIL WITE "Beach Peaches". They offer valuable selection suggestions. Four cents in stamps will bring them. Olympia Knitting Mills, Inc.. Olympia, Washington.
Salt Water Fashions For Madame and Mademoisselle -- Bathing Apparel That Goes Both to Sea and To Be Seen. Vogue Magazine, 1 June 1922. GGA Image ID # 15fc8a8ab2
- Model 50—Beach Coat of Terry Cloth in French blue, corn color or gray, with sleeves of patterned rubberized satin in contrasting colors. 18.50
- Model 52— Bramley Bathing Suit of Imported Gingham in red and white, black and white, blue and white or orchid and white checks; including "panties." 12.75
- Model 52a—Same Model of Wool Jersey in black, navy blue, henna or gray; including "panties." 14.50
- Model 54—Bathing Costume of Black Taffeta or Satin; riveted steel head trimming:; knickerbockers included. 18.50
- Model 56—Two-Piece Bathing Costume of Black Knitted Silk Jersey; scalloped tunic worn over one-piece swimming suit which is striped in contrasting colors. 19.75
- Model 58—Slip-on Bathing Suit of Navy Blue or Black Worsted Jersey, with waistline striped in silver or gold fiber silk; braided girdle. 8.75
Accessories Illustrated From Our Bathing Apparel Shop--Fourth Floor. Franklin Simon & Co. Fifth Avenue, 37th and 38th Streets, New York.
Advertisement for "Onyx" Hosiery. Ideally Smart for the Beaches are Either "Onyx Pointex" or the Three-Quarter Length "Soxings" Shown Above. Emery & Beers Company, Inc., Wholesale Distributors, New York. Vogue Magazine, 1 June 1922. GGA Image ID # 15fcac87fc
Advertisement for BONWIT TELLER & CO. "The Specialty Shop of Originations," Fifth Avenue at 38th Street, New York. Attire for Surf and Silver Sands. Vogue Magazine, 1 June 1922. GGA Image ID # 15fcd9ace6
Advertisement for Beach Kicks: The Really Satisfactory Bathing Shoes. William Greilich & Sons, 47 West 24th Street, New York, Factory in Brooklyn. Vogue Magazine, 1 June 1922. GGA Image ID # 15fd6347e6
CAN you imagine anything more trying, more utterly ruinous to a perfect disposition, than having the soles come right off one's bathing shoes? And then to have one's dearest enemy say sniffily. with a superior air, "It couldn't possibly have happened if you'd been careful to buy Beach Kicks—their soles never come off !"
When you go—the next day—to buy them for yourself, you will see that Beach Kicks have rubber soles—strong and light—sewed on to uppers of fascinating smartness and finished with comfortable heels. All except the least expensive Beach Kicks are made over lasts—just like your street shoes—so that they hold their shape and their soles through any amount of walking and swimming.
Low shoes—-oxford and strap pump styles—or the trim snugness of laced high shoes—there are smart fashions in all colors in Beach Kicks. Ask for them by name and look for the name on the sole—they are sold in good stores everywhere and the few extra minutes spent looking for them are paid back with interest in added smartness and durability.
Advertisement from Hollander Swimmint Attire. Vogue Magazine, 1 June 1922. GGA Image ID # 15fd853ee6
Those women who swim long distance: may prefer to adopt the sleeveless suit and depend on the beauty specialist for protection to the skin. The suit at the left is of hand blocked chintz over black satin knickers while that at the right, is of black crepe and black and white foulard piped with red to match the satin bandana – From Hollander
Advertisement for the Wil Wite "Beach Peaches" Swimming Suit -- Style as well as Utility. Vogue Magazine, 15 June 1922. GGA Image ID # 15fd868714
A knitted swimming suit may be chic, dainty and charming. Take purest wool, knit it with an elastic stitch, fashion it with the skill and ingenuity of a master costumer, color it solidly or in combinations of fascinating hues—and you have that creation—the WIL WITE Swimming Suit.
If you have yet to experience the new freedom it allows in the water, the new zest it brings to swimming, there is more than a surprise in store for you—there is a complete satisfaction you never before knew. All swimming suits must be knit in a moist atmosphere to bring out that highly desirable soft fluffiness.
WIL WITE Swimming Suits are knit where the air is heavy in natural mist—far superior to the artificial fog so generally employed. Hence their extra, more permanent richness of feel and fit. WIL WITE Swimming Suits for men, women and children are on display at the bettor shops.
Each WIL WITE is inspected and sealed at the factory in an individual package. When you break the seal you have a fresh, clean garment ready for instant wear.
Some charming, practical swimming suit selection suggestions await you in the miniature art prints of WIL WITE "Beach Peaches". Send four cents in stamps for your packet. Olympia Knitting Mills. Inc. Olympia, Washington.
Advertisment from UKnit Full-Fashioned "The Perfect Fitting Bathing Suit," D. Nusbaum & Co. Brooklyn Knitting Company. Vogue Magazine, 15 June 1922. GGA Image ID # 15fea443b2
Advertisment from Asbury Mills, Makers of Annette Kellermann Bathing Suits and Swimming Tights, New York. Vogue Magazine, 15 June 1922. GGA Image ID # 15fec07821
Annette Kellermann "Two-In-One"™ Bathing Suits with Tights Attached.
VOILA !—a few exemplary models of "The Smartest Togs on the beach:"
- Annette—admirable for athletics, sports and swimming.
- Odette —quaint and elusive, with all odds in its favor.
- Collegiette—for the fastidious mermaid that refuses to permit even a dip to ruffle her looks. When you remove the Slip-On, you find yourself in Tights, for swimming.
- The "Chill-Off" Cape —a stunning, fashionable breeze-antidote. All knitted of the most remarkable *"Jer-Sea."
Then comes the Asbury Bag—indispensable for carrying your Swimming Suit and all Accessories.
These and many other fascinating, exclusive, Annette Kellermann styles are to be had at all the stores that strive to please. If you experience any difficulty, order through your best local dealer, or write to us.