Liebig's Extract Trade Cards of Folk Costumes 1900s
Early 1900's German Advertising Trading Card set is featuring Old Norwegian Folk Costumes or Bunads from Liebig's Fleisch - Extrakt (Meat Extract). These lithographic art cards are scarce and popular with collectors.
Card 01: Old Norwegian costumes - a Bridal couple of Voss, Norway
Voss is a municipality in Hordaland county, Norway. It is part of the traditional district of Voss. The administrative center of the municipality is the village of Vossevangen.
Card 02: Old Norwegian costumes. Hardanger bride and groom.
Hardanger is a traditional district in the western part of Norway, dominated by the Hardangerfjord. It consists of the municipalities of Odda, Ullensvang, Eidfjord, Ulvik, Granvin, Kvam and Jondal, and is located inside the county of Hordaland.
Card 03: Old Norwegian costumes. Hardanger Sunday and everyday dress.
Card 04: Old Norwegian costumes. Laplander.
Card 05: Old Norwegian costumes. A Sætersdal parlor was featuring rosemaling.
Rosemåling, or rosemaling, Norwegian for "decorative painting," (applied decoration or embellishment, decorative, decorated (rosut, rosute, rosete, rosa) and "å måle, å male" to paint) is the name of a form of decorative folk art that originated in the rural valleys of Norway.
Some art historians interpret "rose" as a reference to the rose flower, although the floral elements are often so stylized that no specific flower is identifiable and not used at all in some designs.
Rosemåling is a style of decorative painting on wood that uses stylized flower ornamentation, scrollwork, lining and geometric elements, often in flowing patterns. Landscape and architectural elements are also typical.
Many other decorative painting techniques were used such as glazing, spattering, marbelizing, manipulating the paint with the fingers or other objects, etc.
Card 06: Old Norwegian costumes. Springdans in Hallingdal, Stave Church in the background
Hallingdal is a valley and traditional district in Buskerud county in Norway. It consists of the municipalities of Flå, Nes, Gol, Hemsedal, Ål, and Hol.
The other strong tradition in Norway is the springdans (running dance) or springar, danced primarily in communities in western Norway and the fjord areas of west-central Norway.
Here, the music is played mostly on the hardingfele (or Hardanger fiddle; a specially constructed violin fitted with four conventionally fingered and bowed strings but also resonating strings (usually five) that produce a distinctive droning sound).
The music is also distinct in that tunes are built through the repetition and elaboration of short two- or four-measure motifs.
The dance is similarly freer in form, led by the male through a spontaneous sequencing of standard movements as the couple moves through a large variety of holds and underarm turns (these movements appearing similar to modern swing and salsa although in a much slower style).
In some traditions, much of the dance may be danced with the couple near a single spot (e.g., springar danced in Telemark) while in others they may continue moving counterclockwise around the dance floor (e.g., those danced in Valdres and Hallingdal).
The music and dance are still in triple time, but often composed of measures with very asymmetrical beats – for example, a short first and a second beat that is attendant longer – in which the dancers' steps show adaptation to the unique rhythm.
Liebig produced many illustrated advertising products: table cards, menu cards, children games, free trade card sets, calendars, posters, poster stamps, paper and other toys. These were often in the form of trading card sets with stories, historical tidbits, geographic tidbits, and so on.
The sets usually consisted of six cards; one card included per product sale. Many famous artists were contacted to design those series of cards, which were first produced using lithography, then litho chromo, chromolithography and finally offset printing. The cards remain popular with collectors and are often collected in albums.
All Liebig Extract Trade Cards are contained in the GG Archives postcard collection.
Note: We have edited this text to correct grammatical errors and improve word choice to clarify the article for today’s readers. Changes made are typically minor, and we often left passive text “as is.” Those who need to quote the article directly should verify any changes by reviewing the original material.